Green Builders Reveal Top Motivators and Practices for Single-Family Market

March 11, 2020
Green single family home building concept
By New Africa

Green building can not only create healthier homes with lower utility bills. It also helps some builders sleep at night. Regardless of the practices green builders use, two-thirds cite that their top reason boils down to one motivator: It is simply the right thing to do, according to a report by Dodge Data & Analytics in partnership with NAHB. Other top motivators include creating healthier homes, building a strong reputation, and differentiating their product in the market. Find out what else drives builders to think green, and possibly brainstorm some moves to incorporate into your next project. 

The 2020 Green Single Family and Multifamily Homes SmartMarket Brief asked single-family builders who self-identified as green builders (building at least half of their projects green) why they choose to build green, and what their top practices and strategies are to improve green home performance.

More than two-thirds of those surveyed build green projects because they believe it is the right thing to do. Other top reasons to build green include creating healthier homes, meeting market demand and differentiating their product in their local market, which are compelling market opportunities for builders considering entering this market segment.

Energy efficiency is the predominant top practice of nearly all green home builders surveyed. As noted in the full report, almost all respondents (91%) are using energy-efficient practices to some extent, whether or not they identify as green, and two-thirds of all builders do so on at least 75% of their homes, illustrating how the mainstream home building industry is increasing the use of green building practices.

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