| Kent Conine, President NAHB Kent@conine.com
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It's still a long way from being a common household term, but green building is on the rise.
While nobody can argue that green building isn't the right thing to do, local building officials still need to be convinced about the soundness of pursuing unfamiliar development proposals or building techniques. That educational process is happening now. The keys to more widespread acceptance of green building practices are more innovations from product manufacturers, more cooperation between builders and government agencies, and more education - for builders, policymakers and consumers - about the benefits of green building.
In the meantime, green building is taking hold in increments. We are staying far ahead of the regulators and finding the path to enable housing to help answer environmental concerns. We are harnessing the latest technology, sharing new ideas and demonstrating that our industry is as dynamic as the families who rely on us to respond to their changing wants and needs.
