Currently Reading

Home Building Innovations Working Overseas Could Benefit U.S.

Off-Site Construction

Home Building Innovations Working Overseas Could Benefit U.S.

June 23, 2021
Photo: Ivan Traimak |

The housing crisis or the supply chain disruption are unique experiences to the U.S., but other countries have tackled the issues in ways uncommon here. U.S.-based real estate developer and consultant The Digit Group built a home in China within just seven minutes inside a factory, then it took less than one week to construct the home on site, says Forbes. The issue, according to The Digit Group’s CEO, is the off-site construction industry needs to industrialize the right way. He attributes Katerra’s failure to its focus on projects rather than components. 

Chicago-based development company Skender had two years of projects in the pipeline, but the banks pulled the funding overnight.

“Looking at these examples, we have to ask the hard questions now – the elephant is in the room,” Doherty said. “Is this viable? Design build accounts for 7% of construction in the US, we need to figure out how to industrialize our industry, and do it the right way.”

There’s a huge runway to learn from other industries and from other countries as this inflection point overshadows the industry in the US. Doherty sees examples happening in the US, such as DR Horton taking over the old Ross Perot factory in Plano, TX that housed his company Perot Systems.

Mike Ferrari serves as the founder and president of Ferrari Innovation Solutions, a global consulting group, and he identifies a couple barriers that make it difficult to reapply innovation from other countries or industries.

“Oftentimes, people don’t see the problem, they see symptoms and they don’t get to the right solution,” Ferrari said. “In a case like that, it’s about creating awareness of the problem definition. Then, it also could be that they know the problem, but don’t believe in the solution.”

Read More

Related Stories

Off-Site Construction

Bringing Custom Homes to the Masses Through Prefab Construction

A custom home may seem out of reach for most Americans, but a new partnership between two architecture firms and a prefab home builder seeks to…

Off-Site Construction

Pandemic Boosts Business for Off-Site Construction Company

Just as the pandemic spurred a building boom, it did the same for off-site construction company Factory OS. Factory OS constructs apartment…

Off-Site Construction

Veev’s Amit Haller on Scaling Innovation and Shortening the Supply Chain

A look at how the off-site digital prefabricator and on-site installer of multi- and single-family homes and accessory dwelling units succeeded in shortening its supply chain and reducing selling prices


More in Category


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.