Miraval Plan 313 at Stapleton Court Homes, Denver / Best Single Family Detached Home Priced $400,000 to $650,000
Builder: Infinity Home Collections, Denver
Architect: Woodley Architectural Group, Highlands Ranch, Colo.
Interior design: HRi Design, Littleton, Colo.
Number of units: 100
Price range of units: $624,000
Square footage of units: 2,846
Photo credit: Jeffrey Aron, Aron PhotographyAll 2,800 square foot homes are not equal. One may be valued at $150,000 while another goes for $500,000 — it all depends on your buyer profile and how you design and interpret that space for them.
For Miraval Plan 313, the target market was the move-down buyer.
"The objective was to make sense out of moving down in size or taking a home that was smaller than you might have anticipated but nicer than you ever dreamed," says David Steinke, marketing director for Infinity Home Collections. "We minimized room counts and capitalized on room quality.
Yet Plan 313 manages to include a large morning room, a butler's pantry, a formal dining room and a private study.
"We paid special attention to the rooms that matter, and we provided the finishes that were expected in much higher priced homes, custom homes, at a production price point.
Intro: The 2009 National Sales and Marketing Award Gold WinnersSite Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 millionBridgeland, Cypress, Texas | Best Master Planned Community of the YearThe Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the YearRitz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape DesignMiraval Plan 313 at Stapleton Court Homes, Denver |
Best Single Family Detached Home Priced $400,000 to $650,000Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 millionThe Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 millionCelebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built CommunityGiraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print AdsSimonini Builders Corporate Brochure | Best Corporate BrochureMYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White AdNXT at Windemere by the Lake, Toronto | Best Graphic ContinuityShappell Matchmaker Campaign | Best Internet Marketing Campaign'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad CampaignAdditional Gold Award WinnersJudges – 2009 National Sales Marketing Award