2009 National Sales and Marketing Award: Simonini Builders Corporate Brochure

A profile of 2009 National Sales and Marketing Gold Award Winner Simonini Builders Corporate Brochure
March 1, 2009
3 min read

Simonini Builders Corporate Brochure / Best Corporate Brochure
Builder: Simonini Builders, Charlotte, N.C.
Ad agency/PR firm: AF Prince Associates, Matthews, N.C.
Cost per piece: $14.60

Simonini saw an opportunity to pull together some great photography of its homes into a promotional, coffee table-type book that could be used as a gift or a high-end marketing piece for its custom building division. To come up with copy, the company did an internal brand audit, speaking to clients, employees and salespeople to get a grasp on the true personality of the company.
"When we got it all written, we said, 'This is great stuff," says Scott Teal, Simonini's marketing director. "We don't want to limit the number of people who get their hands on this kind of information. So we decided to expand it to a less expensive but still eye-catching and professionally created piece."
The brochure was hand-delivered to existing clients and key real-estate agents who have worked with Simonini product in the past. It's now mailed out with a handwritten note to model home visitors and prospective clients.
"We currently use it as a follow-up piece," says Teal, "It's just another means to keep the conversation going."

Intro: The 2009 National Sales and Marketing Award Gold WinnersSite Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 millionBridgeland, Cypress, Texas | Best Master Planned Community of the YearThe Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the YearRitz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape DesignMiraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 millionThe Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 millionCelebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built CommunityGiraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print AdsSimonini Builders Corporate Brochure | Best Corporate BrochureMYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White AdNXT at Windemere by the Lake, Toronto | Best Graphic ContinuityShappell Matchmaker Campaign | Best Internet Marketing Campaign'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad CampaignAdditional Gold Award WinnersJudges – 2009 National Sales Marketing Award
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