2009 National Sales and Marketing Award: Simonini Builders Corporate Brochure
Simonini Builders Corporate Brochure / Best Corporate Brochure
Builder: Simonini Builders, Charlotte, N.C.
Ad agency/PR firm: AF Prince Associates, Matthews, N.C.
Cost per piece: $14.60
Simonini saw an opportunity to pull together some great photography of its homes into a promotional, coffee table-type book that could be used as a gift or a high-end marketing piece for its custom building division. To come up with copy, the company did an internal brand audit, speaking to clients, employees and salespeople to get a grasp on the true personality of the company.
"When we got it all written, we said, 'This is great stuff," says Scott Teal, Simonini's marketing director. "We don't want to limit the number of people who get their hands on this kind of information. So we decided to expand it to a less expensive but still eye-catching and professionally created piece."
The brochure was hand-delivered to existing clients and key real-estate agents who have worked with Simonini product in the past. It's now mailed out with a handwritten note to model home visitors and prospective clients.
"We currently use it as a follow-up piece," says Teal, "It's just another means to keep the conversation going."