2009 National Sales and Marketing Award: MYC Condos, Toronto

A profile of 2009 National Sales and Marketing Gold Award Winner MYC Condos, Toronto
March 1, 2009
3 min read

MYC Condos, Toronto / Best Brochure for a Community priced $400,000 to $650,000
Builder/developer: Cresford Developments, Toronto
Ad agency/PR firm: LA Inc., Toronto

The glossy magazine style of the MYC brochure certainly gets your attention, but the signature font associated with a well-known newspaper south of the border of this 25-story Toronto condo project gets you downright curious.
"With MYC, we were selling a fantastic neighborhood just north of the city core," says Jennifer Morren, account executive with LA Inc. "It's right across from the subway. There's a park and tons of restaurants. In the marketing material, we conveyed the idea of that cool, kind of New York style."
The MYC brochure looks like a magazine and even has a table of contents, articles and a list of contributing editors. It's also chock full of reading material relevant to potential buyers. There are features about the architect, the building design, the neighborhood, condo buying advice (from the developer's marketing manager) and the builder's history.
"It was definitely successful," says Morren. "We had great feedback."

Intro: The 2009 National Sales and Marketing Award Gold WinnersSite Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 millionBridgeland, Cypress, Texas | Best Master Planned Community of the YearThe Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the YearRitz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape DesignMiraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 millionThe Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 millionCelebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built CommunityGiraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print AdsSimonini Builders Corporate Brochure | Best Corporate BrochureMYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White AdNXT at Windemere by the Lake, Toronto | Best Graphic ContinuityShappell Matchmaker Campaign | Best Internet Marketing Campaign'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad CampaignAdditional Gold Award WinnersJudges – 2009 National Sales Marketing Award
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