MYC Condos, Toronto / Best Brochure for a Community priced $400,000 to $650,000
Builder/developer: Cresford Developments, Toronto
Ad agency/PR firm: LA Inc., Toronto
The glossy magazine style of the MYC brochure certainly gets your attention, but the signature font associated with a well-known newspaper south of the border of this 25-story Toronto condo project gets you downright curious.
"With MYC, we were selling a fantastic neighborhood just north of the city core," says Jennifer Morren, account executive with LA Inc. "It's right across from the subway. There's a park and tons of restaurants. In the marketing material, we conveyed the idea of that cool, kind of New York style."
The MYC brochure looks like a magazine and even has a table of contents, articles and a list of contributing editors. It's also chock full of reading material relevant to potential buyers. There are features about the architect, the building design, the neighborhood, condo buying advice (from the developer's marketing manager) and the builder's history.
"It was definitely successful," says Morren. "We had great feedback."