Amazon’s new TurnKey service will reward homebuyers who use Realogy with up to $5,000 in home services and products, the New York Times reports.
On Tuesday, Amazon said that it was working with Realogy, the nation’s largest residential real estate brokerage company and owner of Century 21, Coldwell Banker and other brands, to create TurnKey, a service that will help prospective home buyers find real estate agents. To entice customers, Amazon will give buyers up to $5,000 in home services and smart-home gear when they close.
Here’s how it works: Buyers who are interested in the program go to Amazon.com/TurnKey and answer four questions about who they are and where they live. They then get a phone call from a Realogy representative who tries to determine what sort of home they are looking for and how serious they are about buying.
The best prospects are sent to agents. Depending on how much buyers ultimately spend on a home, those who close with one of Realogy’s agents get a coupon for $450 to $1,500 in Amazon Home Services like unpacking, cleaning and furniture assembly, along with $500 to $3,500 in smart-home products that Amazon or some affiliate will install. To get the maximum benefit, worth $5,000 in equipment and services, a buyer would have to purchase a home for $700,000 or more.
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