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How to Maximize Your Model Home's Impact

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New-Home Marketing

How to Maximize Your Model Home's Impact


November 3, 2020
Person taking photo of bathroom
Photo: DD Images

Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most right now, the company says, is to make the most out of your model home by photographing it effectively. Photos alone can extend the value of an investment into the model home. Photos can also be the one thing that captures a prospective buyer's interest and has them wanting more. And virtual tours are a must right now. A Matterport device can help create that. Read more to find five more tips on making the most out of a model home.

Websites such as Zillow and Realtor have been implementing this feature for some time and it has made a huge difference in the home buying experience. Friends of mine recently hired a Matterport photoshoot and it was eye opening. It’s starts with this crazy camera with nine lenses that rotates and takes multiple pictures. The software that makes it work must be mind numbing.

Our friends had fun with their Matterport experience by playing their version of Where’s Waldo. In every shot, they placed a small, memorable item. It was the same item in each shot, often peeking out from behind a chair or the curtains. Of course, they did it for fun, but who knows? Maybe this could be tied to a contest on your website or just a fun way to keep buyers on your website longer.

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