On this installment of The Weekly, K. Hovnanian VP of sales Chris Hartley shares his advice for new-home salespeople when discussing rising home prices with buyers.
“What we’re seeing since COVID occurred in March last year ... it’s just so different,” Hartley says. “None of us who have been in the business—no matter whether it’s been five years, one year, 40 years—had ever seen anything like this.”
Hear Hartley's advice for new-home salespeople, below.
Watch past segments of The Weekly here.
Advertisement
Related Stories
Sales + Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Housing Policy + Finance
Even With Inflation Running Hot and Elevated Mortgage Rates, Buyer Demand Rises
Mortgage rates will likely stay high for the next few months, but that doesn't seem to be deterring homebuyers
Market Data + Trends
A Look at Homeownership Rates Across the Nation
Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners