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How One Broker Is Pairing Real Estate With Conservation

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How One Broker Is Pairing Real Estate With Conservation

This Florida broker is using a portion of her real estate commissions to plant trees in St. Petersburg, Fla.

August 11, 2023
Group of volunteers planting trees
Image: koldunova / stock.adobe.com

Angela Grannan, broker-owner at The Grannan Group, in St. Petersburg, Fla., is working to protect the area's native tree canopy by donating a portion of her commission from each residential sale for the planting of trees. She teamed up with local conservation organization Keep Pinellas Beautiful to create the Plant Your Roots program, which gives The Grannan Group's clients the option of having a tree planted on their property or planted somewhere else in the city, The National Association of Realtors reports. 

Along with Keep Pinellas Beautiful, Grannan says she’s also cultivated a relationship with the City of St. Petersburg as a recipient of the trees. When a client wants to donate the tree rather than have it planted in their yard—and they don’t have a preference for the type of tree or location—a team of city employees, including the Urban Forestry Director, helps determine where a tree is needed in the city.

“This isn’t just about the one native tree that we plant on a lot. It’s about getting everyone involved. It’s about building community here, and all over. We want this to be Plant Your Roots America.”

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