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How to Sell a Home in All Seasons


How to Sell a Home in All Seasons

November 11, 2020
Home lit up at night
Photo: bmak

While fall brings colorful trees and cooler days, it also brings early sunrises and even earlier sunsets. It can be hard to entice a prospective buyer to attend a showing when it is dark outside and only 5 p.m. Design firm Housing Design Matters says more people experience mild depression and low energy during this time, attributed to Seasonal Affective Disorder, so showing and selling homes during the gloomier seasons can be a challenge. One thing to do is remember that the sun always shines on your website and effective photography can help entice a buyer. If showings will be done in the dark, then make sure to use impactful outdoor lighting. Read more to find other tips for fall showings.

Now that you’ve enticed buyers to come see your model, you need to reward them with brightness. Let’s start with outdoor lighting. Yes, low voltage landscape lighting is wonderful at creating mood lighting, but I’m talking about bight lights that shine up on the house itself – becoming a beacon for buyers to follow. Inside, it has long been a standard practice to turn on every single light in a house for a showing. But what lights are in the house are especially important for this darker selling season. Not only will thoughtful interior lighting help sell your homes, but it could also help combat SAD when your customers live in the home.

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