Can living in a net-zero home become a status symbol?
Hunter Point Pearl Homes & Marina, a community of 86 homes on Florida’s Gulf Coast with prices starting in the $400,000s, greets potential buyers with a website that anticipates their pride in making a responsible choice and reminding that “only select few will have the opportunity to be part of this movement—a giant leap in the future of home building.” The development is a collaboration between Sonnen, a German firm focused on home-energy storage and the Florida Solar Energy Center and features solar panels, battery storage, and smart home technology.
Curbed delves into Hunter Point and other developments with marketing messages that are appealing to consumers who desire a responsible lifestyle with flourishes of luxury.
Advertisement
Related Stories
Sales + Marketing
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Builder of the Year
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
Digital Marketing
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold