How to Sell Sustainability With Luxury

May 24, 2019
Crafting marketing messages that appeal to consumers interested in green homes
Photo: Unsplash / Chris Barbalis

Can living in a net-zero home become a status symbol?

Hunter Point Pearl Homes & Marina, a community of 86 homes on Florida’s Gulf Coast with prices starting in the $400,000s, greets potential buyers with a website that anticipates their pride in making a responsible choice and reminding that “only select few will have the opportunity to be part of this movement—a giant leap in the future of home building.” The development is a collaboration between Sonnen, a German firm focused on home-energy storage and the Florida Solar Energy Center and features solar panels, battery storage, and smart home technology.

Curbed delves into Hunter Point and other developments with marketing messages that are appealing to consumers who desire a responsible lifestyle with flourishes of luxury.

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