Boulder Colorado has big sustainable energy dreams, and it has a plan to make it happen. It’s next step? Winning over residents, aka taxpayers. With a new approach focusing on direct health benefits and personal comfort, it just may be the message that garners the support the program, Comfort 365, needs.
Comfort, not climate, is the central message of a campaign in Colorado to persuade homeowners to switch from natural gas to electricity for heating and other indoor purposes.
The joint program sponsored by Boulder and Boulder County, called Comfort 365, may provide insights for state legislators as they consider how to drive down emissions from the built environment in order to achieve the sobering goal of wringing carbon out of 90% of the state’s economy by 2040.
“For us to meet our carbon reduction goals, we have to take as many of the fossil fuels as possible out of the equation, and that includes natural gas and propane,” said David Hatchimonji, manager of Boulder County’s EnergySmart Residential Program.