Inside the Secret Life of Luxury Real Estate

December 2, 2019
Luxury Home Open House
Image by Pexels from Pixabay

Set the scene: Twilight just fell. Guests gather with cocktails in hand, mingling and chatting with other wealthy attendees. This is not a gala or celebrity holiday party. It is an open house, and potential homebuyers come with agents at hand, ready to scoop up the $5 million listing. When the stakes are that high, the real estate game gets a lot more complicated than the neighborhood agent and an internet search. 

Valery Neuman, founding partner and broker associate of Compass Greater Palm Springs area is one of the desert’s top producers with annual sales totaling over $100 million. Neuman knows how to showcase and market her ultra luxury listings. Over the busy Thanksgiving holiday weekend Neuman is hosting two twilight opens at some of the poshest country club communities in the desert.

On the Saturday of Thanksgiving weekend, Neuman’s $5,850,000 listing at The Vintage Club in Indian Wells, is the setting for a twilight open. This recently renovated modern estate at 7,112 square feet is ready for it’s closeup. Neuman invited members of the Vintage Club and friends to attend. In addition to cocktails, wine and catered gourmet fare there is a piano player and music throughout the home.  Neuman’s twilight opens are by invitation only. That’s how most luxury agents hold their twilight opens. Think of them like a cocktail party.

Set against a winter desert sunset, this home is ready for its close up.  The artfully lit pool sets the stage for the home behind it to sparkle. “We do these twilight opens quite often at luxury properties that truly come alive in the evening. Clients and agents just love to attend,” Neuman explains. 

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