KB Home announced its launch of an AI chatbot platform aimed at answering home shopper questions, offering personalized information, and assistance throughout the homebuying process. Homebuyers now want fast, real-time answers to their questions, along with easy ways to access information, which is why the company opted for this addition. KB Homes also found that half to three-quarters of customers shop online outside of normal business hours. Many prospective homebuyers appreciate gaining general information without the assistance of a live person early on in their homebuying journey. KB’s chatbot can communicate in more than 100 languages, schedule model home visits and appointments, and answer questions about communities and floor plans quickly.
“The homebuying experience is evolving to meet customer demands for rapid information, more convenience, less pressure and a better overall experience,” said Amit Desai, Chief Marketing Officer of KB Home. “In response, we continue to reimagine how buying a home works and are pleased to offer an innovative, AI-powered Chatbot platform that delivers a superior online customer experience and makes the homebuying journey even easier. Chatbot has already delivered improved customer engagement and increased sales leads.”
KB Home partnered with AtlasRTX to pilot, develop and then fully deploy their highly sophisticated, AI-powered Chatbot across kbhome.com. AtlasRTX’s technology helps KB Home create a customer experience that sets the homebuilder apart by using a Chatbot to connect and engage with customers at every stage of the homebuying cycle.