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Learn About Today's New Homebuyers

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NAHB

Learn About Today's New Homebuyers


October 29, 2020
Smiling couple with sold house
Photo: Monkey Business

The National Association of Home Builders’ upcoming online course will reveal who today’s new homebuyers are. Topics such as who the new homebuyers are, how they think, and what affects their buying decision will be explored. The course spans three weeks with one lesson each week, led by Christy Beck, CSP, of Caruso Homes. Beck will provide tips on marketing, selling, advertising, and merchandising for the new homebuyer. In addition, there will be an analysis of the different needs and wants of varying generations in order to fully understand the new homebuyer.

What to expect from this live online course:

Learn about today’s new home buyers: Who are they? What are they looking for? How are they looking? In this course you will discuss the ever-changing demographics of new home buyers.
In addition to the questions of who and what, you will examine the differences between generations and how age shapes home buying preferences.

Through this course you will demonstrate helpful tips on how to market and sell to each different generation.

In addition to generational differences, there are also abundant cultural differences in today’s home buyers. You will differentiate the wants and needs of new home buyers from various cultures.

Different generations, cultures and needs demand unique features in their homes. In this course, you will identify the design style and color preferences in today’s new home buyer market.

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