Lennar Launches Digital Homebuying to Minimize Coronavirus Risk

March 23, 2020
virtual home tour
By producer

Lennar Corp., the largest home builder by revenue, just launched an entirely virtual homebuying experience amid the COVID-19 pandemic. Clients can now digitally request information online, have consultation meetings, attend virtual showings, and seal the deal on a new home. They will have the option to have a private in-home tour before closing, but everything else can be done online to minimize possible exposure to the virus. The innovation comes with a shadow over its launch, however. Just weeks before, Lennar lost one of its employees in Seattle to a coronavirus infection. 

As the COVID-19 pandemic continues to impact every industry, the nation’s largest homebuilder is taking steps to help minimize the impact on its business.

Miami-based Lennar Corp. said yesterday that it’s now allowing people to purchase a home completely remotely with the option for “a personal and private tour” prior to closing.

The move comes just weeks after one of the company’s employees, a Seattle-based customer care representative, died from the coronavirus.

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