High-end production home builders in the Dallas-Fort Worth market are seeing resistance from upscale buyers to houses priced at $400,000 and higher. The Dallas Business Journal reports that some North Texas builders as a result are targeting buyers in the $250,000 to $300,000 range, since that segment saw the greatest increase in activity during the past quarter. With sales activity for first-time and first move-up buyers becoming more robust, builders there also are focusing on building in more affordable communities and taking on less expensive projects, such as townhomes.
Luxury Home Buyers are Pushing Back on Price
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