Make Your Business Model Millennial-Centric

Sidney Pell of John Burns Real Estate Consulting shares what baby-boomer execs need to change to sell and rent more homes to Millennials. Pell, who spent four years as the Consumer Insights Manager at a major affordable-home builder, Clayton Homes, advises builders to offer the very latest home technology, demonstrate value, maximize their online presence, and make a personal connection with buyers.

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