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Appliance brand Maytag has introduced a new front-load washer with an Extra Power button that’s designed to improve the machine’s stain-fighting performance.

"Stain fighting can be complicated. Some stains dissolve best in hot water. Others in cold," says Sarah Brandonisio, Maytag communications brand manager. "Now, with the push of the Extra Power button, Maytag fights both in a single load."

Stains are a major issue for homeowners, Maytag says. According to a recent company survey, 69 percent of Americans that do laundry agree that stain removal is the most challenging part of the job. The survey also found that there is a general lack of awareness on how to tackle stains, as 56 percent of Americans who do laundry indicate using the same wash cycle for every type of stain, and only 21 percent report washing stained clothing with different water temperatures, depending on the stain.

Maytag Power button

Maytag says the Extra Power button targets a variety of stains on any wash cycle—including delicates. Moreover, the Maytag dryer also features an Extra Power button, which boosts drying power on any cycle by extending time, heat and tumbling.

"Laundry is sorted by what to wash, not what to dry so mixed loads do not always dry evenly," Brandonisi explains. "When heavy jeans get mixed in the dryer with thin shirts, the Extra Power button helps get thick fabrics, pockets, seams, and hems drier the first time."

The Extra Power button is available on three new washers—the MHW8630H, MHW6630H, and MHW5630H. The MHW8630H and ME/GD8630H also mark Maytag brand's first foray into connected appliances, allowing consumers to monitor and control their appliance while away from home.

Washers with Extra Power button range in size from 4.5 to 5.0 cubic feet and offer connected capabilities, 24-Hr Fresh Hold option, and Optimal Dose Dispenser, which adds the right amount of detergent every time.

Dryers (ME/GD8630H,ME/GD6630H, ME/GD5630H) with Extra Power button boosts drying power on any dry cycle. Unite measure 7.3 cubic feet connected capabilities, Steam Enhanced drying and a Sanitize Cycle, which uses extra-hot drying temperatures to remove up to 99.9 percent of three common household bacteria, the company claims.