Millennial and Non-Millennial Urbanites Have Similar Preferences

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April 20, 2015

The preferences popularly believed to be exclusive to Millennials actually aren’t exclusively theirs, writes The Washington Post’s urban policy columnist Emily Badger.

She says that journalists, herself included, often forget that the “28-year-old professional in the city has more in common with the 42-year-old living in the apartment next door than a 28-year-old mom who chooses to live in a subdivision.”

Her claim is backed by findings from Zipcar’s study on its car-sharing service. Once popularly believed that all Millennials have shunned ownership, Zipcar's data show that Millennial and non-Millennial urbanites share a preference in not owning a car, while suburbanites and rural residents, regardless of age, see car ownership as important.

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