Millennials Value Personalization As Top Priority For Home

January 12, 2017

Better Homes and Gardens’ eighth annual survey about the attitude and behavior trends of American homeowners shows that women age 35 and under feel strongly that their homes are a reflection of their own personalities. “Further,” says Jill Waage, brand executive editor for Better Homes and Gardens, “members of this generation view technology as a way to customize living spaces to fit their needs.” The survey indicates that Millennials feel smart technology is customizable to their needs (74 percent), makes their homes more energy efficient (70 percent), and saves them time (67 percent).

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