Old MacDonald
Color Design Art for Del Webb, Anthem, Ariz.
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Cost
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Strategy
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Home was merchandised for $27 per square foot.
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Target: Young families buying their first or second home. Merchandising is bright, fresh and simple, so buyers feel confident in their ability to decorate their new home affordably.
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Details
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Alternatives
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Crib is framed by cedar shake overhang, bright, white built-in shelves and lower cabinets with 1x2 trim painted to resemble a barn door. Growth chart is a fun, interactive touch.
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A child's nursery needs to grow with him or suit a sibling later. Non-gender-specific themes play on parents' nostalgia: nursery rhymes, Curious George or the Velveteen Rabbit. Primary colors are easiest for young eyes.
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Back to the Beach
Eleni Interiors for Residential Homes of America, Lakewood, Ill..
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Cost
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Strategy
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Bedroom cost $20 per square foot.
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Custom home community with three builders, each with one model. Families are move-up; this one has a young teenage or adolescent boy captivated by extreme sports.
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Details
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Alternatives
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Beach scenes use sand mixed into paint. Wakeboarding mural, thatch over windows, water skis and Hawaiian print fabric complete the feel. Model merchandising can push the theme further than a homeowner might.
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Climbing walls and other activities that mean adventure, challenge and personal growth, but aren't too scary to parents. A little clutter is believable, but good storage appeals to patents
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Start Your Engines
Lita Dirks & Co. for Engle Homes, Denver.
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Cost
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Strategy
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Home was merchandised for approximately $25 per square foot.
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Move-up buyers with older kids. The community is near a racetrack, so the theme is perfect for a teenager and his dad.
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Details
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Alternatives
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Corrugated metal on the wall, a real racing tire with a glass top as a coffee table, one bed for sleeping and another as a couch or for guests, and a racing flag motif in the valance.
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A magnetic wall (Wilsonart makes a laminate) for notes, posters, etc. A computer station means studying to parents and cool computer games to teens maybe in a nook or den below a loft bed.
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For ideas on designing girls' rooms, click here.
For do's and don'ts on designing kids' rooms, click here.
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