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New paint company JH Wall Paints has entered the industry with a new line of natural lime paints, which the company says is all-natural and eco-friendly. 

Lime paint, also known as limewash or whitewash, comes from crushed limestone, meaning the paint is an entirely natural product. Typical paints, and other lime paints, are made of acrylic and chemical tints or dyes, according to JH Wall Paints. The company prides itself on using only organic ingredients and earth pigment powders to achieve its available colors. 

“Our collection of Lime Wall Paint was specifically designed to mirror the aesthetic and health benefits of Venetian plaster while keeping it simple to apply using a brush and roller,” the company says.


JH Wall Paint #249

Lime paint #249

JH lime paints also claim to increase the air quality in the home. When the paint is applied, it absorbs carbon dioxide in the air during its curing process. As it sits on the wall, lime paint resists both mold and bacteria by combatting moisture, all thanks to its alkaline pH level, which is too high for microorganisms to survive.

The result of lime paint is a naturally matte, suede-like finish, which JH Wall Paints says is subtle, soft, and luminescent. Because lime paint is natural and comes mostly from limestone, there are no other sheens or finishes available.

While these lime paints are offered in 66 standard hues, the company can color match to most national paint brands such as Benjamin Moore and Sherwin Williams. Each can of paint is handcrafted, says the company.



JH Wall Paints lime wash

Lime wall paint in #9012 and #248


JH Wall Paints is a family-run business made up of a husband and wife team. Jeremy Harnish, one half of the founder duo, comes from a painter background. Harnish is a licensed California painting contractor and artist. For 20 years, he has used lime-based plasters and made small batches of lime wall paint for use in certain projects. This plaster is the basis of lime paint, which then turns into the actual paint once thinned out and aged.

Lime paint can work especially well atop natural surfaces such as brick, according to the company. Because lime paint does not contain acrylic, the brick soaks in the paint instead of it simply sitting on the surface. This can result in a more natural appearance with the original texture and contours of the brick remaining.

But the ability to soak into materials also poses the need for special primers and brushes. In addition, JH Wall Paints does not suggest using lime paints on exterior wood or metal. Lime paint can be used in both interior and exterior drywall, plaster, brick, masonry, cement, and stucco or interior woodwork.

Brushing lime paint helps to maximize its texture capabilities, JH Wall Paints says.

“Brushing lime paint helps achieve the soft, mottled appearance especially when it is applied in a random, crisscrossing technique,” says the company. “The various brush strokes will result in tonal variations and help to refract light in various ways enhancing the texture and dimension of the finish.”