New-Home Marketing


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New Home Marketing

New-Home Sales

The Top Homebuyer Preferences for the 2022 Spring Buying Season

Post-pandemic lifestyle changes are causing a shift in homebuyer preferences at the start of a busy spring season 

Sales + Marketing

Inside the Mind of the High-Performance Homebuyer

New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products

Design Best Practices

Fresh and Innovative Design Trends to Expect in 2022

2022 is the year of adapting to a new normal—and doing so in style

Financials

Homeowners in Luxury Markets Are Seeing Major Equity Gains

In luxury markets like San Diego, some residents are reporting record gains in home equity wealth

Home Design

Design Tricks to Brighten Winter Homes

When the daylight gets shorter, home lighting and design can keep the winter blues at bay

Remodeling Sales + Marketing

Zillow Exits Home-Flipping Market With Closure of Offers Business

Zillow Offers is closing its doors after nearly 2 years in the home-flipping market.

New-Home Marketing

High Prices Reduce Interest in New Construction

Why fewer buyers are looking for new homes

Housing Markets

Record Low New Home Sales and Construction Inventory

Unwavering market demand is met with far too little supply

New-Home Marketing

How First-Year Homeownership Costs Compare by City

A recent SmartAsset study reveals the most expensive cities for new homeowners.

Housing Markets

Why Single Homebuyers Are Running Out of Options

Rising prices and shrinking opportunities are creating a difficult market for single buyers.

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