New-Home Marketing


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New Home Marketing

New-Home Marketing

How to Maximize Your Model Home's Impact

Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes.

New-Home Marketing

'OK Google, What Do Buyers Want?'

How to identify buyer trends and apply them to your marketing

Master Planned Communities

Master Plan Maneuvers: Product Segmentation Strategies

A look at how properly segmenting product types in a master plan requires forethought and synergy across teams

New-Home Marketing

Messaging That Matters Right Now in the Homebuying Process

What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?

Coronavirus Resources and Information

What Can Builders Market During a Pandemic? Try Empathy and Security

During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security

11 Ways to Adapt to Short-Term Disruptions in Consumer Behavior

The dip in the stock market and shifts in consumer behavior may be alarming, but instead of panicking, one mark

Market Data + Trends

Who Is She? A Closer Look at Female Homebuyers

Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.

Digital Marketing

The Top 5 Ways to Increase Your Marketing ROI in 2020

More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth

Buy Here, Not There: The 10 Best and Worst Places to Mortgage a House

California Dreamin’ comes at a price: the median home buyer takes out a mortgage up to four times his or her expected yearly salary.

Digital Marketing

3 Ways to Optimize Your Website for Greater Revenue and Happier Customers

Consumers aren’t static, and your website should not be either. Why it pays to make sure your website meets consumer expectations for a positive online experience 

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