New Home Marketing

New Home Marketing



Wallis Ranch, awarded Master Planned Community of the Year, is located east of San Francisco and sold briskly even before all models were open.

Features

Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go

Photo: Dave Dugdale/Creative Commons

Features
January 09, 2017

No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year

Features

As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year 

LGI Senior Management

Left to right: Chuck Birt, VP development, Texas; Jack Lipar, EVP acquisitions; Charles Merdian, CFO; Eric Lipar, CEO; Mike Snider, president and COO; Rachel Eaton, CMO; Kyle Hanna, VP purchasing and national accounts

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November 28, 2016

Masters of a challenging niche, LGI turns renters into owners by building homes within reach for entry-level buyers.

Image: MabelAmber via Pixabay

Image: MabelAmber via Pixabay

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Making the most of leads means sharing a clear, succinct narrative

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Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments

Are Co-op Sales Worth It?

Photo: Pixabay

Features
September 01, 2016

They can be a silent profit leak, but there are also good reasons to make co-op sales work

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Seasoned builders share what homebuyers have taught them about delivering the best possible experience

Attainable homes are single-family detached houses that aim to be profitable for builders and within reach of buyers currently being shut out of the housing market (Image: KTGY Architecture + Planning/MABO)

Features

Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers

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