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New-Home Marketing

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New Home Marketing

New-Home Marketing

Buyers Report Increased Desire for Private Home Suites

Homebuyers are seeking out properties with private guest suites for home offices or multigenerational living

Sales + Marketing Award Winners

First, Best Impressions: The 2022 Nationals

These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying

New-Home Marketing

The Top Home Features for First-Time Homebuyers

First-time homebuyers aren’t giving up on their dreams of homeownership in a heated housing market, and they also aren’t willing to compromise on these essential home features

New-Home Sales

The Top Homebuyer Preferences for the 2022 Spring Buying Season

Post-pandemic lifestyle changes are causing a shift in homebuyer preferences at the start of a busy spring season 

Sales + Marketing

Inside the Mind of the High-Performance Homebuyer

New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products

Design Best Practices

Fresh and Innovative Design Trends to Expect in 2022

2022 is the year of adapting to a new normal—and doing so in style


Homeowners in Luxury Markets Are Seeing Major Equity Gains

In luxury markets like San Diego, some residents are reporting record gains in home equity wealth

Home Design

Design Tricks to Brighten Winter Homes

When the daylight gets shorter, home lighting and design can keep the winter blues at bay

Remodeling Sales + Marketing

Zillow Exits Home-Flipping Market With Closure of Offers Business

Zillow Offers is closing its doors after nearly 2 years in the home-flipping market.

New-Home Marketing

High Prices Reduce Interest in New Construction

Why fewer buyers are looking for new homes

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