New-Home Marketing

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New Home Marketing

Coronavirus Resources and Information

Photos With Masks Positively Impact Buyer Perception of Listings

Including an image of a listing agent wearing a face mask could be a key to attracting buyers, Zillow finds. Mask wearing, social distancing, and…


What More Women in the Workforce Means for Builders

If builders and developers address demographic shifts affecting the housing industry now, specifically shifts concerning American women, they will…

Market Data + Trends

Many New-Homes Can Be Just as Affordable Long-Term as Older Homes

Homeowners who may have a higher mortgage due to purchasing a new home still pay the same first-year costs of ownership as a homeowner of an older…

New-Home Marketing

How to Maximize Your Model Home's Impact

Is it worth it to build and furnish a model home at this time? One design firm, Housing Design Matters, says yes. What matters the most right now…

New-Home Marketing

'OK Google, What Do Buyers Want?'

How to identify buyer trends and apply them to your marketing

Master Planned Communities

Master Plan Maneuvers: Product Segmentation Strategies

A look at how properly segmenting product types in a master plan requires forethought and synergy across teams

New-Home Marketing

Messaging That Matters Right Now in the Homebuying Process

What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?

Coronavirus Resources and Information

What Can Builders Market During a Pandemic? Try Empathy and Security

During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security

11 Ways to Adapt to Short-Term Disruptions in Consumer Behavior

The dip in the stock market and shifts in consumer behavior may be alarming, but instead of panicking, one…

Market Data + Trends

Who Is She? A Closer Look at Female Homebuyers

Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.…

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