Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
New-Home Sales
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
New-Home Marketing
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New-Home Sales
The Pros and Cons of Buying New Construction
Housing costs are soaring to record highs, and while price tags for newly constructed homes trump sale prices for pre-existing homes, starting from scratch could offer some benefits
Home Design
Compelling and Cost Effective Design Must-Haves for Today’s Homebuyers
Adapting house plans to accommodate an evolving buyer pool is easier said than done, but these design tips from Housing Design Matters offer a helpful starting point
Master Planned Communities
In-Demand Community Amenities for a Changing Consumer Base
From co-working spaces to concierge services, master plan and rental community developers are testing out new community amenities to accommodate residents' changing lifestyles
New-Home Marketing
Buyers Report Increased Desire for Private Home Suites
Homebuyers are seeking out properties with private guest suites for home offices or multigenerational living
Sales + Marketing Award Winners
First, Best Impressions: The 2022 Nationals
These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying
New-Home Marketing
The Top Home Features for First-Time Homebuyers
First-time homebuyers aren’t giving up on their dreams of homeownership in a heated housing market, and they also aren’t willing to compromise on these essential home features
New-Home Sales
The Top Homebuyer Preferences for the 2022 Spring Buying Season
Post-pandemic lifestyle changes are causing a shift in homebuyer preferences at the start of a busy spring season
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
