Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Innovation
Is Home Building Ripe for Disruption?
Disruption in home building is likely to take place in its business model
Local Leverage: Regionals That Rule
In a time of consolidation and increasingly discerning buyers, these five regional builders continue to prevail in their markets
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Sales + Marketing
A Low-Tech Secret to Help Home Builders Stay Competitive
On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes
A Breath of Fresh Air From This Year's Models
On a new home tour in Southern California, PB's editorial director found some refreshing surprises
Boomers And Beyond: Opportunities For Builders
A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why
New Technology Has Changed The Game For Real Estate Marketing
The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to…
Big Opportunities for Builders
Three unmet needs and the market shifts they signal are a call to innovation; a chance for differentiation
