Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
New Home Marketing
New Home Marketing
According to research from economists at the National Association of Home Builders, first-time home buyers are contributing to an increase in demand for smaller and less expensive new homes.
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
A growing number of builders are moving into the green homes business.
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Take a lesson or two from these award-winning Nationals entries.
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
John Rymer explains why salespeople need to talk about why now is the best time to buy