Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Sales + Marketing Best Practices
Winners of the 2018 Nationals Sales & Marketing Awards
Top honors in The Nationals Sales & Marketing Awards went to builders that emphasize connection, a sense of place, and the passion of their residents, exemplifying inspired ways to turn prospects into buyers
4 Common Website Mistakes and How to Avoid Them
Think responsive, fast, good-looking, and just inquisitive enough
On Innovation and Disruption
The state of modular home building, what buyers crave most, HVAC best practices, our first foray into augmented reality, and more
Master Planned Communities
Developing the Future in Master Planned Communities
As master planned communities shift toward natural amenities, landmark features, and mixed demographics, developers keep a watchful eye on what's to come
IBS / KBIS Products Preview | Chameleon Power
Chameleon Power’s new software, The Builder’s Toolbox, functions as a marketing tool for builders and…
Sales + Marketing
Marketing by Design Center
As consumer tastes and trends evolve, so should the design center. See how offering a stellar experience can translate to substantial returns
Sales + Marketing
How to Encourage More Referral Sales
A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation
It's Time to Get Creative When Marketing New Homes
Combining proven methods with new strategies will help set you apart
2018 Forecast: Healthy Optimism for Texas Home Building
The year 2017 was a gratifying one—but also challenging for home building and the Texas market. The end of job losses in…
Alaina Money Puts Fresh Paint on Affordability and Garman's Expansion
Best Work partner Alaina Money discusses social media outreach and establishing a brand identity in new markets
