Luxury Portfolio International’s president Stephanie Anton partnered with market research firm YouGov to better understand the media consumption habits and preferences of nearly 6,000 affluent consumers worldwide.
Our research revealed that the number of media hours for affluent buyers and affluent sellers increases significantly when they are in the market. In fact, active buyers and sellers spend more time in the consumption of media than any single generation, and spend the same amount of time online as millennials, excluding email and social media. The bottom line is when this consumer is in the market, their aperture is opened. You just have to know where to reach them.
For a break down which media sources--Instagram, Facebook, TV, books--are preferred by which age group.
Advertisement
Related Stories
Sales
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Sales + Marketing
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Builder of the Year
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers