Number of Builders Slashing Home Prices Drops in June

June 24, 2020
Home for sale sign with new price
By Andy Dean

In the Great Recession of 2008, just below half of home builders decided to slash their prices in the month of March. Comparing the last housing recession to today’s economy are good indicators of where the industry is headed and thankfully for home builders, it seems as though their industry is what will lead the economy forward, according to NAHB. Only 15% of builders lowered prices for June 2020, down from 22% in May. The amount in which prices were discounted are smaller than that of a decade ago, with prices dropping by 5%. 

As lockdown orders began to ease in May and June 2020, housing data rebounded quickly, providing evidence that this industry is positioned to lead the economy forward. Single-family permits rose almost 12% in May, mortgage applications are at their highest level since January 2020, and builder sentiment, measured by the NAHB/Wells Fargo Housing Market Index (HMI), jumped 21 points in June – the highest one-month increase in the series history.

At the onset of the COVID-19 pandemic, there were rumors about builders lowering home prices as a result of the crisis. Last month’s HMI survey revealed that in fact only 22% of builders nationwide cut prices in April 2020. This month’s survey reveals that the share of builders reducing prices to bolster sales dropped even lower in May 2020, down to 15%. For historical context, 49% of builders cut prices in March 2008, in the midst of the last housing recession.

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