The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University of Massachusetts at Amherst. “It's an easy sell if the person who is going to do this work can present it in a logical way that the homeowner would be a fool not to do it,” Fisette says. Fisette added that an investment of less than $5,000 would allow the average homeowner to reduce their energy use by 30 percent. Then, the homeowner might choose to go LEED rather than install a granite counter.
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