Paint Companies Select Darker Hues As Colors Of The Year

Sherwin-Williams picked Poised Taupe and Benjamin Moore went with Shadow


October 24, 2016

The two choices for 2017 Color of the Year are night and day compared to last year. reports that paint giants Sherwin-Williams and Benjamin Moore each named top colors for this year. Sherwin-Williams picked Poised Taupe, a gray-brown mix, and Benjamin Moore recognized Shadow, a dark purple. Last year, the companies chose white colors, Alabaster and Simply White OC-117, respectively.

Designers and realtors say that dark colors highlight architectural details and are best used in selective doses.

Real estate agents and interior designers are welcoming the movement away from white. “I have noticed more and more homeowners experimenting with colors other than the typical shades of white,” says designer Denise Foley. “Darker shades can add depth to a room, while still acting as a neutral, and really help ground the space.”

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