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With the advent of design tools like Houzz and Pinterest, homeowners are more capable of creating spaces that are a true reflection of their personality than ever before. Personal touches can be as minor as adding an apron sink as the crowning touch on a kitchen remodel, or as major as designing a room around a standout focal point – like a truly stunning and innovative fireplace.

Incorporating a fireplace is a great way to reflect a homeowner’s personal style – and it can be so much more than the dated traditional wood-burners of years past. But often, homeowners don’t want to have to choose between a fireplace and other statement pieces, like their favorite artwork, or be restricted to conventional applications – which is where the PRIMO comes in.

The newest contemporary linear gas fireplace from Heat & Glo, the PRIMO gives homeowners complete design freedom. Zero restrictions on finishing materials – including barnwood - eliminate concerns of overheating or safety hazards and offer the ability to safely hang a TV or valuable art above the fireplace for a completely custom look. What does that mean for builders? Your homeowners don’t have to choose between their favorite design elements – they can have it all.

The PRIMO also features exclusive PowerFlow™ Heat Management Technology, which gives homeowners versatility with venting and provides heat control at the flip of a switch, making it possible to comfortably enjoy the ambiance of a fire year-round. Heat can be distributed into the room the fireplace is in or an adjacent room, or can also be directed outside the home – allowing homeowners to enjoy the beauty of their fireplace in comfort, no matter the season.

The Marriott in New York City recently selected the PRIMO to replace an existing linear fireplace in one of the hotel’s common areas for exactly these reasons. The hotel wanted a standout fireplace that would complement its sophisticated interior, but also needed venting and glass solutions that would ensure safety. With its sharp, expansive linear design, versatile venting options, and cool-to-the-touch SafeSurface Glass, the PRIMO was an elegant solution.

“The Marriott’s primary goal is guest safety and comfort. When the hotel needed a new fireplace, the PRIMO was a perfect solution, as it protects both guests and employees while providing the style and ambiance one would expect from Marriott,” said Will Hudson of Home Crafts, the distributor responsible for installing the PRIMO.

To see the PRIMO in action or learn more about the Heat & Glo fireplace lineup, visit Heat & Glo at the International Builders’ Show (booth #C6116), or visit

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