Pandemic Sparks Renewed Interest in Private Club Communities

Forbes argues restrictions in social activities spurred an increased interest in private club communities known for offering fully-serviced, secure living environments. These communities are often close enough to higher density areas, but far enough removed to promote safe social distancing. In addition, buyers are able to enjoy these private club homes and amenities much more thanks to remote work and schooling, plus an abundance of outdoor activity options appeal even more now to buyers. One Sonoma, Calif. Community, Mayacama, reported a 300% increase in home sales in 2020 compared to 2019.

The Cliffs, a collection of seven private golf clubs in the Western Carolina mountains, has seen an 80% increase in home sales during the scourge of Covid-19.

Another private club community, Kiawah Island Real Estate [KIRE] in South Carolina, tallied the most successful year in its 44-year history last year. Its $568 million in closed sales volume represented a 185% increase from 2019 to 2020. From January 2020 to January of this year, the company witnessed a 186% increase in transactions. February 2021 brought a 155% increase over February 2020 figures.

Observes Rob Duckett, president of The Cliffs, “Last year, the private club industry experienced historic growth, mostly due to buyers suddenly being able to live and work from anywhere. The Cliffs is seeing this momentum continue into 2021. Buyers are still looking for high-end real estate listings in remote settings that offer an abundance of club amenities and outdoor activities, as well as proximity to mid-sized markets.”

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