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PB Exclusive Research: Window and Door Preferences

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PB Exclusive Research: Window and Door Preferences

Builders and architects share what matters for selecting doors and windows


By Mike Beirne, Senior Editor May 31, 2018
Casement_windows_by_Alside
Casement windows courtesy of Alside
This article first appeared in the June 2018 issue of Pro Builder.

One difference between the current Professional Builder Windows and Doors survey results and those from last year’s survey is that more builders and architects who sell window upgrades reported that they sold better and best options to more than half of their customers, compared with just 17.4 percent of respondents last year who reported that the majority of their clients bought upgrades. That outcome may be a result of the 2018 poll being skewed toward custom builders, who were outnumbered last year by production home builders and diversified builders/remodelers. 

More than a third of survey participants are specifying one to four more windows per project compared with three years ago, while 53.9 percent indicated that the number of windows per home stayed about the same. That number ranged from 10 to 15 windows for the largest group of respondents (27.2 percent), and 16 to 20 windows for almost a quarter of the survey. Nearly 40 percent stated that the average window unit size specified and installed for their homes today is larger than in the past three years, reflecting a homebuyer preference for letting in more natural light and maximizing outdoor views. The picture/fixed window is again the most popular type, followed by the double-hung.

When selecting doors, manufacturer reputation was the all-important consideration for 61 percent of survey participants. In contrast, less than 18 percent of respondents noted that manufacturer brand matters when selecting windows. 

More findings about window and door selections are in the charts that follow.

Top_10_Window_Types

Top_5_reasons_for_picking_windows

Window_frame_preferencesReasons_for_buying_from_window_supplierFactors_for_switching_window_supplier

Top_5_energy_efficient_windows

How_many_buyers_chose_window_upgrades

Who_picks_the_windows

Top_factors_for_chosing_doors

Exterior_doors_with_transoms_and_sidelites

Who_picks_the_doors

Survey_Methodology

Written By

Mike Beirne is the senior editor of Professional Builder and Custom Builder magazines. A two-time Jesse H. Neal Award winner, Mike has nearly 30 years of journalism experience plus numerous news and feature writing awards, including honors from the Society of Professional Journalists, the American Society of Business Press Editors, and the National Association of Real Estate Editors. He also operated a masonry restoration business for more than two decades.

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