Building Materials

Beware 'Pseudo-Species'

A number of nonnative species available today are on the scene, borrowing familiar American hardwood names that are actually misleading marketing names.
Aug. 1, 2003
2 min read

New home buyers seem to be enamored of the beauty of hardwood for their cabinets, floors, woodwork and even walls and ceilings.

A number of nonnative species available today, however, have come on the scene, borrowing familiar American hardwood names such as cherry, oak and maple that are actually misleading marketing names.

"It's confusing," says Joe Boone Jr., CEO of Wood Floors Online. "You have to do your homework and ask whether a species is domestic or imported."

Why does it matter? Regis Miller, a botanist with the Forest Products Laboratory of the U.S. Forest Service, says the color, grain, hardness and luster of imported woods differ from the native hardwoods they might resemble.

In addition, the wood species perform differently, and contractors unaccustomed to working with imported wood might make installation mistakes, Miller says.

More information is available from the Hardwood Manufacturers Association at www.hardwoodinfo.com.

The Pseudo-Species
Marketing name
Is not
Really is
Chilean cherry
cherry
lenga
Brazilian cherry
cherry
jatoba
Brazilian maple
maple
pau marfin
Patagonian maple
maple
pau marfin
Tasmanian oak
oak
eucalyptus
Rose River gum
gum
eucalyptus
Malaysian oak
oak
rubberwood
Australian Heritage oak
oak
eucalyptus
Australian cypress
cypress
pine
Source: Hardwood Information Center

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