Digital Marketing

The reality is that innovation in home building isn’t a single breakthrough; rather, it’s a structured process of experimentation, testing, and scaling.
Nov. 20, 2025
AI-generated image by Ethan / Adobe Stock
Sales funnel
By merging the physical and digital worlds in a seamless, interactive way in KB Home’s virtual new-home community in the metaverse, the home builder offers homebuyers another way to explore a KB community. | Image: KB Home
By merging the physical and digital worlds in a seamless, interactive way in KB Home’s virtual new-home community in the metaverse, the home builder offers homebuyers another way to explore a KB community. | Image: KB Home

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