RCLCO’s mid-year survey for master planned communities found sales increased, even amid the pandemic. New home sales in communities grew more than 16%, and this year’s top ranking master planned communities sold nearly 7% more than last year’s chart toppers. These communities did experience fallout from COVID-19, with sales dropping in March and the beginning of April. As the second half of April came, so did the sales, and communities began seeing green. The top-selling master planned communities so far this year hail from warmer climate states such as Florida, Texas, and Arizona.
Every year since 1994, RCLCO has conducted a national survey identifying the top-selling master-planned communities (MPCs) through a rigorous search of high-performing communities in each state. Each year we report total year-end sales among the Top-50 communities at the beginning of the new year, as well as publish this mid-year report each July. For this mid-year 2020 report, we have surveyed MPCs throughout the country to establish the current rankings as an update to our Top-Selling Master-Planned Communities of 2019 and Best of the Decade. Also in this issue, we examine the ways in which the top-selling communities are realizing strong sales despite the coronavirus crisis and what that might mean for sales in the second half of the year.