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Sherwin-Williams' Kingdom Gold Color Is Making New Friends

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Paints / Stains / Finishes

Sherwin-Williams' Kingdom Gold Color Is Making New Friends

The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue

April 8, 2024
Living room showing Sherwin-Williams' Kingdom Gold Loneliest Color
Image: courtesy Sherwin-Williams

Sherwin-Williams effectively flips the script on its popular Color of the Year franchise with the announcement of “The Loneliest Color” campaign. The color in question? Kingdom Gold (SW 6698), previously one of the brand’s least popular shades.

To celebrate this overlooked golden hue, the paint brand enlisted Harlem fashion designer Dapper Dan as the project's creative director, Apartment Therapy reports. 

“The idea started with us asking the question, ‘How would we talk about a color that’s not popular and unknown and undiscovered?’” says Sue Wadden, Sherwin-Williams’ director of color marketing. “It’s still beautiful, and people just need to know about it.”  

With its green undertones and rich saturation, Kingdom Gold has an earthy, ’70s vibe that allows it to read like a neutral, albeit with a little more punch than the average tan or mustard. Because of its intensity, this yellow works especially well as an accent, on anything from a focal architectural feature, like a fireplace or a set of closet doors, to an entire wall. You could, of course, color drench a whole room in this shade, too, for a jewel box effect, and it’d be a fun molding color if you’re looking to go bold in a room. Imagine how great this energetic hue would look with a coordinating wallpaper! 

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