There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's annual Show Village this year. Instead, builders and designers will tour these showcase homes in their own homes, but organizers are pulling out all the stops to ensure a positive virtual experience. For the IBS Show Homes, virtual visitors will be able to see products used behind the finished walls of the home, reports Forbes. This is one facet of the completely immersive tour's organizers are promising. Read more to see the other ways show home organizers are adapting to virtual events.
For the 70-year-old Pasadena Showcase House nonprofit organization, its popular annual event is its sole fundraiser for the area arts organizations it supports. Local interior designer Jeanne Khoe Chung is participating for the third time and sees the virtual-only format as a potential plus.
“When the tour is a physical walk-through, the viewer may be rushed and not have enough time to soak in all the details, but with a virtual tour, the viewer can spend as much time as they want in each space and can even zoom in to see every last detail. If that viewer happens to be your ideal client, it is important that every detail is just as you intended it.”