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Standout Green Products From IBSx

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Standout Green Products From IBSx

New products for the home that offer features focused on efficiency, hygiene, and safety


March 5, 2021
Close-up of open fridge
Photo: Andrey Popov

Despite technical difficulties, manufacturers were able to show off their new product releases outside of IBSx and the Kitchen & Bath Industry Show (KBIS), with many of these new products offering features that focus on hygiene, efficiency, and safety. Green Builder Media’s top choice for appliances came from European manufacturer Beko, which promises its new 36-inch counter-depth refrigerator will keep produce crisp for up to 30 days. For exterior products, Alside’s Ascend composite cladding system stood out for its R-2 value classification. It also took home the title of “most innovative building material.” Ascend comes in 20 different colors and offers a wood-like appearance, but brings water and fire resistance.

This wood-look product comes in 20 color options and delivers impact performance, plus water and fire resistance. Ascend delivers outstanding impact performance while also being water and fire-resistant. “Ascend is nearly maintenance-free and will not fade for the lifetime of the product,” adds Shawn Hardy, the company’s vice president of products.  

The company grinds waste and scrap material and puts it back into the product, adding to the sustainability message. Beyond the inherent sustainability from the longevity of Ascend there is also the “possibility for a circular economy,” says Hardy. 

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