Builders are using apps, tablets, and operating systems to transform their businesses for the better.
Through all the coding, bits, bytes, clouds, servers, and apps, there is a fundamental purpose behind any information technology no matter if that system is used by a home builder, a bank, or a hospital. It’s all about organizing your files.
“The single most important thing that you can automate is online purchasing and scheduling,” Mezistrano says. “With purchasing not only does it make it more accurate, but there is a tremendous amount of labor saved that otherwise was spent on reconciling bills.”
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Web-enable Your BusinessThe paperless society is here for home builders. Here are some ways to Use it to your advantage.Websites and Online MarketingIs your website everything that it can be? It is, without question, the most important tech tool you have. Surveys of home shoppers show that nearly all of them search online before they visit any actual homes. A great website can get prospective buyers to your home page with search engine optimization, then wow them with compelling images and descriptions of your homes and communities. It can function as a sales center by showing your homes in their best light and capturing the information you need to follow up with each and every customer. Prospects can be tracked and converted to sales online, and options and upgrades can be offered and selected. Structural changes can even be offered, using interactive programs that allow buyers to reconfigure a plan to their specifications.After purchase, homeowner portals afford buyers the opportunity of watching their homes being built. And after move-in, community areas on the site can offer local info and the ability to interact with neighbors, as well as your company.Sales and Customer Relations ManagementThese tools, whether used individually or in an integrated fashion, create automated systems that track and manage every facet of the home buying process. They help generate leads, manage leads obtained from both online and traditional methods, rate and qualify them, and help convert them to sales. And you can generate reports that let you know what’s working and what’s not.Depending on the system you choose, you can build an interactive sales center and manage marketing campaigns, lots and plans, products and pricing, options and incentives. You’ll also be able to manage the contract process online, ensuring that all selections, options, and customizations are included.Scheduling, Estimating, and PurchasingGetting these tasks right can mean the difference between making money and blowing a budget. Comprehensive or individual systems allow you to manage the scheduling for an entire project, solicit, evaluate, and select bids, generate purchase orders, track agreements with suppliers, and make payments automatically.These systems enable document sharing with everyone involved, keeping misinformation and mistakes to a minimum and enhancing schedule integration.Warranty and Customer ServiceFrom your customers’ point of view, this system is the most important one you can have. Starting after the contracts are signed, it can help you make sure your buyers are happy with their purchase and willing to recommend you to friends and family. A complete warranty and service system can schedule inspections and walk-throughs as well as service work from staff or vendors. Builders can track punch-list and warranty requests and issue work orders.This type of system also provides a wide variety of valuable reporting programs: quality control, vendor analysis, aging of requests, and a detailed customer and construction history. And it monitors requests so that recurring problems or defects can be dealt with proactively.AccountingWhether you purchase a system or devise one of your own, keeping your accounting processes in order is a must-do. An integrated accounting system can manage and monitor AP and AR processing, supplier and trade invoicing, variances, automated payments, and payroll.Best of all, it can generate all of the reports you need to keep your budgets on track: cash flow, tax liabilities, profit and loss statements, and customized financial analyses of all aspects of your business.