With waning buyer demand, builders are seeking out ways to appeal to changing preferences while boosting a home’s return on investment (ROI). For many, that means adding wellness features that cater to a more health-conscious consumer base, whether swapping old countertops for antimicrobial surfaces or installing touchless sinks and toilets in the bathroom.
According to new research from Zillow, home listings with quartz countertops can sell for 2.3% more, while antibacterial features can translate to a 0.7% appreciation gain.
“The share of listings that now mention non-toxic materials has climbed 55% since a year ago. Antimicrobial surfaces were mentioned 44% more often in listing descriptions compared to last year. Saltwater pool (considered a healthier alternative to a standard chlorine) mentions have increased 35%,” [Amanda] Pendleton reports.
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