Day Zero, the day tap water is no longer available, is creeping close for major cities, such as Los Angeles and New York. It’s already a reality for several places around the world, and it is predicted to affect the country’s two largest cities within the next 10 years. Home design and construction are direct ways builders can help conserve water and stretch out the Day Zero timeline. The typical household uses 500 liters of water per day, and a new coalition believes through consumer education and new home design, that can be cut down to just 50 liters a day.
At the head of the coalition is global consumer product manufacturer Procter & Gamble. I recently toured the company’s booth at the 2021 digital Consumer Electronics Show to learn about the coalition with government agency members and other companies like Kohler.
Frantz Beznik, research and development senior director and global head of sustainable innovation at Procter & Gamble, is spearheading the project, which started two years ago when Cape Town was faced with Day Zero threats because of a massive drought.