Toll Brothers Introduces Virtual Reality Program For Personalized Kitchen Design

To determine whether they should buy a certain home, prospective buyers are often asked if they can picture themselves living there. Toll Brothers customers will soon no longer be bounded by their imaginations.

The luxury home builder announced today that it has launched Kitchen 360, a virtual reality program with a 3D floor plan visualizer that gives users a tour of their customized kitchen and allows them to make alterations instantly.

Kitchen 360 will debut at the Colorado Design Studio in Englewood, Colo., where customers can use a tablet, HDTV and immersive VR to personalize their ideal kitchen’s features. They can choose their own appliances, cabinets, flooring, countertops, and paint colors, with more than 400 options available.

“Using this VR technology in combination with the look and feel of those material samples, the buyer has a more complete idea of their vision,” Mark Bailey, Division President, Toll Brothers Colorado Division, said in a statement. “They get the chance to actually step inside the space they’ve created, and preview how that space will work for their everyday lives.”

Also, customers at two of the builder’s sales offices, The Hills at Parker and Highlands at Parker, both in Parker, Colo., can virtually explore the kitchens of available homes through HDTV displays and VR headsets.

Toll Brothers partnered with Marxent, an augmented reality and virtual reality tech leader, on the project and uses the company’s VisualCommerce 3D product platform.

A glimpse of what users see with the Kitchen 360 program. Photo: Toll Brothers.