Currently Reading

Turnkey Solar


Turnkey Solar

New solar initiative for GAF's parent company, Standard Industries

By Kate Carsella, Associate Editor May 24, 2019
A new approach to offering solar roofing products to consumers
The range of solar options for consumers continues to expand. (Photo: Pxhere)
This article first appeared in the June 2019 issue of Pro Builder.

Standard Industries, parent company of residential roofing shingle manufacturer GAF, is going solar. Its launch of startup GAF Energy and its DecoTech System seeks to “revolutionize the adoption of rooftop solar for everyday consumers” by offering solar as a standard option, altering the cost breakdown, and shouldering the implementation process.

Joining the ranks of Tesla Solar Roof, Sunflare, and others, Standard Industries is investing heavily in solar. The 2018 edition of the International Energy Conservation Code is the first version to account for solar energy use—its impact can be included in a home’s HERS (Home Energy Rating System) score, a code change builders explicitly requested. 

As well, new data from Stanford University updates the number of U.S. solar energy installations (rooftop and plants) to possibly 80 million in 48 states, exceeding prior tallies from Google and volunteer database Open PV. No official central database currently exists to document such installations.

With its manufacturing infrastructure already in place, GAF aims to drive “scalable adoption” with a cost-effective turnkey approach to rooftop solar by handling financing, planning, permitting, and installation at the time of roof finish. 

Meanwhile, Tesla’s customer installations are rolling out slowly against initial order dates, and Sunflare’s lightweight, snap-lock tiles printed on polymer sheets are anticipated to debut on the market in 2020. 

GAF Energy is hoping for wide adoption, encouraging homeowners to connect with GAF’s local and regional contractor network about the DecoTech System, while providing contractor training and support. GAF will leverage this network as its primary sales conduit, avoiding markups on consumer purchases at the retail level. “[We] capitalize on the historic challenges facing the rooftop solar industry and turn them into demonstrable strengths,” said Martin DeBono, president of GAF Energy, in a statement. 


Related Stories

Energy Efficiency

Climate Change's Role in Enhancing Building Efficiency

New building regulations push for increased resilience and energy efficiency amid a worsening climate crisis


10 Energy-Efficient Products for a More Sustainable Home

These energy-saving products can significantly lower utility costs while reducing a home's overall carbon footprint


Why Pay Attention to HVAC Faults? Energy Efficiency, for One Thing

HVAC faults usually go undetected, which is a problem, since they can severely compromise a home’s energy efficiency


Top Articles


More in Category

COVID-19 may be easing its grip on the U.S. after a disastrous two years, but lingering supply chain disruptions have builders holding onto their pandemic business tactics

An archive of NHQA-winning companies that represent home building's best in Total Quality Management

Don’t let the current hype about single-family B2R communities obscure the need to create long-term sustainability and asset value


Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.

Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.