In response to the growing buyer demand for healthy homes, several large builders are offering advanced water and air filtration systems and antimicrobial products. One home builder in South Florida took a different route and began offering digital health monitoring kits. By partnering with a local health organization, the builder now provides its residents with free telemedicine technology that allows them to conduct a doctor's appointment right from their home.
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk about to maintain a presence until we can find more land and start new inventory homes?
Adele Chang, president of the architecture firm LCRA in Pasadena, California, presents the Eight Sixty Condominiums, an "on the boards" mixed-use multifamily project for a busy corner in San Gabriel that elegantly and efficiently combines housing, retail, commercial, and parking.
Learn how and why Ryan Cantrell from Trendsetter Homes, a production builder in Springfield, Mo., managed aggressive growth and made radical changes to lead and dominate his market.
Is density dead?
Adding more units per acre seemed to be gaining more momentum for addressing the housing shortage as more cities and counties loosened single-family detached only zoning. The coronavirus pandemic hit and homebuyers presumably want to leave the city for more space and less crowds. But not everyone can live in the country or the suburbs. These are creative design innovations that can tastefully add more housing in a smaller footprint without the negative attributes that NIMBYs typically associate with the D-word.
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during home building boom times as it is during slow periods.
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This segment initially aired August 27, 2020.