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Videos
Videos
Comfort + Health
Builders Add Health-Focused Tech to New Homes
In response to the growing buyer demand for healthy homes, several large builders are offering advanced water and air filtration systems and antimicrobial products. One home builder in South Florida took a different route and began offering digital health monitoring kits. By partnering with a local health organization, the builder now provides its residents with free telemedicine technology that allows them to conduct a doctor's appointment right from their home.
Sales + Marketing
Is Facebook Still Relevant for Builder Marketing?
Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we talk about to maintain a presence until we can find more land and start new inventory homes?
Quality Matters
Solving Truss Uplift
Tim Kampert from IBACOS-PERFORM presents the causes of truss uplift, its impact on quality and customer satisfaction, and best practices to mitigate it in your projects.
Mixed-Use Development
The 860 Condominiums: Mixed-Use at its Best
Adele Chang, president of the architecture firm LCRA in Pasadena, California, presents the Eight Sixty Condominiums, an "on the boards" mixed-use multifamily project for a busy corner in San Gabriel that elegantly and efficiently combines housing, retail, commercial, and parking.
NAHB
An Interview With NAHB Chairman Chuck Fowke
New NAHB Chairman Chuck Fowke outlines the key issues facing the housing industry and how the association is working to address them.
Regional Builders
Ryan Cantrell and the Art of Tier 3 Market Dominance
Learn how and why Ryan Cantrell from Trendsetter Homes, a production builder in Springfield, Mo., managed aggressive growth and made radical changes to lead and dominate his market.
High-Performance Homes
Innovative Products: A New High-Performance Wall
Patti Gunderson, a building science engineer at Home Innovation Research Labs, explains the myriad values of the high-performance Extended Plate Wall System.
Design
Is Density Dead? Creative Solutions for Dense Housing
Is density dead?
Adding more units per acre seemed to be gaining more momentum for addressing the housing shortage as more cities and counties loosened single-family detached only zoning. The coronavirus pandemic hit and homebuyers presumably want to leave the city for more space and less crowds. But not everyone can live in the country or the suburbs. These are creative design innovations that can tastefully add more housing in a smaller footprint without the negative attributes that NIMBYs typically associate with the D-word.
Sales + Marketing
Sales Training: Not Just for Hard Times
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during home building boom times as it is during slow periods.
Watch more segments of The Weekly at HorizonTV!
This segment initially aired August 27, 2020.
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