Learn how and why Ryan Cantrell from Trendsetter Homes, a production builder in Springfield, Mo., managed aggressive growth and made radical changes to lead and dominate his market.
Is density dead?
Adding more units per acre seemed to be gaining more momentum for addressing the housing shortage as more cities and counties loosened single-family detached only zoning. The coronavirus pandemic hit and homebuyers presumably want to leave the city for more space and less crowds. But not everyone can live in the country or the suburbs. These are creative design innovations that can tastefully add more housing in a smaller footprint without the negative attributes that NIMBYs typically associate with the D-word.
Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary during home building boom times as it is during slow periods.
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This segment initially aired August 27, 2020.
Introduction to Pro Builder’s new website by Tony Mancini