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Voice a Dominant Trend in Tech

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Voice a Dominant Trend in Tech


September 11, 2018
Google Home Assistant on a table with a book
Photo: Unsplash/Thomas Kolnowski

In fact, experts say voice-enabled home tech products are "here to stay." A new study from Adobe finds that 32 percent of U.S. households currently own a smart speaker.

In 2019, the study anticipates the scales will tip further, with more than half of households projected to buy and own a smart speaker. Consumers are already planning for this holiday's buying season, with 16 percent of survey respondents saying they will buy a smart speaker this year. Fortune Magazine notes that more people are more comfortable with smart speakers, a "notable indicator" in the study reflects, "72 percent of smart speaker owners say they use voice assistants in front of others."

“Technology trends come and go, but we think voice is here to stay,” said Colin Morris, director of product management for Adobe Analytics, in a statement. “Consumers continue to embrace voice as a means to engage their devices and the Internet. It’s a trend that has fundamentally changed the face of computing.” Approximately 36 percent of the people surveyed said they use voice services to make a call, 31 percent use it for smart home commands, 17 percent order food delivery or takeout, and 16 percent use it for flight/hotel research.

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