Web Cams Bring Customers Into Building Process

1. Address insurance and/or liability issues: With insurance rates skyrocketing and builder vulnerability increasing, web cams can help builders and consumers monitor job sites.

2. Keep customers involved in build progress: Offering customers a Web site where they can observe construction can satisfy their concerns about job progress while reducing the frequency of their job-site visits, which can hinder productivity.

3. Create a movie documenting the build: Zaks will make QuickTime movies of the Homearama build that will be displayed on the Rochester Home Builders Association’s Web site to introduce new techniques and building technology to association members not involved in the project.

4. Make a compact disc to help customers remember the process: Builders can use this as a marketing tool that gives them market differentiation and fosters positive customer relations. Present the CD as a gift at the end of a project. As customers share the CD with friends and family, a builder can gain referral business.