As the Benjamin Moore team looked forward to a new decade, they searched for a color that could capture their budding sense of optimism about the next 10 years.
This year, the winning paint chip is First Light, a soft, not-too-sweet pink that is flattering and fun.
"When you look at color over time there is often a direct relationship between what shades are popular and what is happening in the world," says Andrea Magno, director of color marketing and development for Benjamin Moore. "At the brink of 2020 we were just thinking, Let’s be upbeat; let’s be happy."
Advertisement
Related Stories
Paints / Stains / Finishes
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Paints / Stains / Finishes
Valspar's Fresh Color Perspective for Painting Pros in 2023
Valspar’s 2023 Colors of the Year offer homebuilding professionals an updated palette of nature-inspired hues evoking comfort, joy, and beauty
Building Materials
Prices for Building Materials Posted Another Gain in May
The most recent PPI report offers little relief for builders bogged down by record high prices for building materials